From Humble Beginnings to the Start of the Partnership
When did your business start and how did the partnership with Eurocomach begin?
The history of Guaita Schoorl goes further back than our current partnership. My partner, Mr. Guaita, sadly passed away last year. He was born in Italy and moved to Holland. I met him when I was 17 years old, as my father, who was a farmer, had bought a bulldozer from him. We started out buying and selling used equipment all over the world.
In 2002 we started our current business. The biggest part of our business remained used equipment, but we slowly began selling new equipment, primarily attachments from suppliers like Cangini Benne and Trevi Benne.
Then, around 2016 or 2017, we met Marco Mosconi, sales Manager. He came here and suggested: “It would be interesting for you to sell Eurocomach.” We started selling them, and from that moment on, it became an important part of our business
We started selling your brand, and from that moment on, it became an important part of our business.
Is there a specific memory from those early days or the first contact that convinced you of that choice?
I was more the mechanic; Mr. Guaita was the businessman. When we started with Eurocomach, right from the beginning, it went well. The machines basically sold themselves because we had the 60TR , and you had specialized machines that other brands simply did not offer. You have a niche in the market. We have never sold a mono boom for the 60 model; it’s only the triple boom. That’s what made us big in our part of the country.
Kees also underlines the necessary change in mindset
In the beginning, I was a bit hesitant to start selling new machines because selling in Holland implies a different way of thinking. When you sell machines for export, those machines will go all over the world, and the management of warranty and service follows different logic. If you sell those same machines in Holland to local customers, then you must offer a different space to the clients and a different service, for instance, when they call for technical problems if the machine is broken. So, we had to learn that aspect a little bit.
The Cornerstone of Long-Term Cooperation
What is the one key element that has kept you loyal to the brand throughout this time until now?
The key element? That is success for us: we can make money. If there’s no profit, it’s useless to go on. But we sold a lot of machines in our region, and then the success comes from good reviews from customers.
Customers often talk to each other and have told us that they are satisfied with the machine. This has been and certainly continues to be good publicity. People are not afraid to buy the machine because other customers have shown satisfaction with the brand. This has been the real key factor.
The Technical Advantage in the Netherlands
What role does pride in your local territory play in how you present an Eurocomach machine to your clients?
Sometimes we have to modify the machines to make them work for our customers. For example, we put in bigger steel undercarriage if the customer needs them. We do a lot of things to make the machines ready for the customer. If they want something different, we try to do that for the customer.
When you recommend to a client, which technical feature do you know is crucial for a specific job in this region?
The triple boom is very good for us. We have focused on the 19, 45, 55, and 65 models at the moment. Eurocomach machines are powerful; they lift more weight than the competitor. That is always a big advantage. Furthermore, the machines are more modern because all the movements are in the joysticks and nothing is on the floor. Other brands still have pedals on the floor; that is a bit old-fashioned for us. It is very important that the machine is constantly evolving to have the best engineered technology available.
Eurocomach Support: The Critical Difference
Can you share a specific moment when Eurocomach’s support made the critical difference?
If we have a problem we cannot fix—maybe it’s too difficult for us, or it’s unknown, especially when it comes to electronics—it’s very easy to hook the laptop onto the machine and get assistance from Tosca and Francesca.
They can take control of our laptop and access the machine; they can load the new software, make changes, and repair it so that it starts working again. This is excellent support and a superb form of assistance.
This morning, I had a question from a customer about an alarm on a triple boom machine. I asked Tosca for support, and she gave me an answer right away. We, as dealers, and the customers are provided with all the tools to understand what to do and where to look. Our skilled mechanic, Alex, who has been to Italy to learn about the new machines, is doing a good job with electronics because, obviously, this is one of the most important parts right now.