The CE PD Master Program: The Job Rotation program
The CE PD Master Program CNH is a strategic investment in CNH’s most asset: its people. All participants are hired through this program, which structures their professional growth around an intensive Job Rotation designed to broaden their technical and cultural horizons.
For Rubia Pimenta, Wheel Loader CRB from the Brazilian team, this journey led her to the Lecce plant in Italy.
Determined, precise, and driven, Rubia shared her personal story and an experience that has made her even prouder of her career path. Speaking with her conveyed a sense of positivity and energy—qualities that will undoubtedly define her professional future.
In this interview, she explains how moving from Brazilian operations to the Italian production lines allowed her to master the Grader and Telehandler platforms, gaining firsthand experience at the Proving Ground and bringing cutting-edge expertise back to CNH Brazil.
Q: Rubia, how did your journey with the CNH Master program begin, and what did you discover during your rotations?
Rubia: I was already familiar with CNH because my family works in this sector, but I had never experienced the machines at this level of depth. It was a wonderful surprise. During my rotations, I started on the grader platform and realized that I love working on projects. As a Management Engineering graduate, I wasn’t as close to the technical side before, so having contact with Product Engineering and the Proving Ground was amazing. Getting to operate the machines and understanding how our engineering decisions impact the final customer was a turning point for me. So, I can say that during my internship I realized what I really love to do.
Rubia: Being here allowed us to witness different processes. The workflows in Italy differ from those in Brazil, and we had the chance to interact directly with suppliers and customers.
Understanding a different market is vital. However, the most important part for me was the human element. Meeting the people and my mentor in person, after months of talking only via Teams, changed everything. You understand people’s reactions better and build a different kind of rapport. This networking is essential for our future collaboration within CNH.
The Lecce Experience: Inspired by the Italian Model
Q: Did you focus on specific models or technologies during your stay at the Lecce plant?
Rubia: I spent most of my time on graders, which is my main platform. However, I also worked with telehandlers, which was very exciting because we don’t have that specific platform in Brazil. It was great to study a new product and the unique processes behind it.
Q: What struck you most about the Italian production lines compared to your experience in Brazil?
Rubia: The assembly line process here was the most exciting part for me. It is incredibly compact and organized. Seeing the high volume of machines produced in such a small, efficient space at the Lecce and Sampierana plants was eye-opening. It showed me how we can improve our space utilization back home to maximize productivity.
The Power of Change
Q: What is your personal goal after completing this Master program?
Rubia: My goal is to use this experience to do something different and improve our processes. I received a promotion during this period, which makes me very happy because it shows my work is being recognized. I want to “give something back” to CNH by applying everything I saw here to make a real difference.
Rubia: It is the same in Brazil, but I have never felt held back. My team respects me and listens to my input. I can see the scenario is changing. In Italy, I’ve noticed many women in management and director roles, which I really appreciate. We are moving in the right direction, and I hope to be one of those leaders in the future.
